Beyond the car, BMW runs driving programs, delivery programs, personalization, factory tours, heritage and restoration and events for US drivers. Each is listed below with where it is, who can take part, and how to book it with BMW.
A complimentary track session for new BMW buyers: two seats in a performance drive on the closed course, in BMWs similar to the one you bought, with professional instructors.
A full-day high-performance driving class that comes with the M Driver's Package option on a new BMW M car, usable for a One-Day M School.
One- and two-day track courses in current M cars, with a skid pad, handling course, timed autocross and lead-follow laps. Advanced and race license schools at Thermal build on the two-day course.
One- or two-day car control courses covering braking, accident avoidance, the skid pad and a handling course, with off-road driving on the two-day course.
A safety course for new drivers with emergency braking, lane-change avoidance, distraction exercises and a challenge course; the two-day version adds a wet skid pad and off-road driving.
Ninety-minute track and off-road drives, half-day track meets, timed challenges and private coaching. Thermal adds drift training, an M4 GT4 race car experience and drives in BMW's electric models.
Paid track days at well-known US circuits in M and high-performance electric BMWs, with lead-follow laps, a timed autocross and a 0 to 60 challenge.
Trips run by BMW's US driving school: M cars at Indianapolis Motor Speedway, a five-day program on the Nurburgring Nordschleife, and ice driving on frozen lakes in Sweden.
A complimentary option to collect a new BMW at the Performance Center in South Carolina instead of the dealership. The day includes classroom and track time in a similar BMW, an off-road loop, a walkthrough of your car with a product specialist, lunch, and a plant tour or museum visit when available.
BMW's factory personalization: special solid, metallic, pearl and matte Frozen paints, Merino leather and interior details, chosen when you order a new BMW. One-off requests go through BMW Individual Manufaktur in Germany.
A guided walking tour of BMW's largest plant, where the X3 through X7 are built, covering the body shop, assembly and the paint shop.
BMW's museum in North America, on the Spartanburg plant grounds, with exhibits on BMW history and manufacturing.
BMW's brand center in Munich, with new models on display and guided tours, and the BMW Museum across the road on the brand's history.
BMW of North America's touring test-drive event, with a coached autocross, guided street drives and displays, in cities across the US.
The independent club for BMW owners and fans, with local chapters, driving schools and club racing. Members can get a rebate on a new or certified BMW from a US dealer under BMW's and the club's program rules, which they set and can change.
The special and limited BMW models, and how to ask about one.