Brand guide*

Ford lineup.

Ford's lineup runs from the $30K Maverick hybrid pickup to Super Dutys rated at 40,000 lb towing, with the Bronco family covering off-road and the Mustang carrying the performance line. Ford reports the F-Series as America's best-selling truck for 49 consecutive years through 2025.

By The Model Black · Updated October 7, 2026

Every new Ford carries a 3 year / 36,000 mile bumper-to-bumper warranty and 5 year / 60,000 mile powertrain coverage, plus 5 years / 60,000 miles of roadside assistance.

Trucks.

Ford Maverick compact pickup

Ford Maverick

Compact Pickup
Starting MSRP $28,145*up to 42 mpg (hybrid)5 seats191-250 hpTows 4,000 lbs

The compact pickup: a standard hybrid at around 40 mpg city, a real 4.5-foot bed, and now available AWD on the hybrid.

XLThe entry point: hybrid standard, 8-inch screen, full Co-Pilot360 safety suite.
XLTAlloy wheels, cruise control upgrades, power tailgate lock, bed tie-downs.
LariatThe comfort spec: heated seats, dual-zone climate, 13.2-inch screen, upgraded interior trim.
TremorThe off-road one: AWD with twin-clutch rear diff, lifted suspension, all-terrain tires, tow hooks.
LoboThe street truck: lowered sport suspension, turbo AWD, black 19-inch wheels, torque-vectoring rear end.
The full Maverick guide, with a payment calculator
Ford Ranger midsize pickup

Ford Ranger

Midsize Pickup
Starting MSRP $33,550*up to 22 mpg5 seats270-405 hpTows 7,500 lbs

The midsize Ford tows up to 7,500 lbs, and the Raptor version brings 405 hp and FOX suspension to the desert, which is very relevant around here.

XLThe work spec: 270 hp turbo, 10.1-inch screen, full safety tech at the base price.
XLTAdds alloys, upgraded cloth, keyless entry, more USB power.
LariatLeather-trimmed seats, 12.4-inch digital cluster, B&O audio, 360 camera availability.
RaptorThe desert runner: 405 hp twin-turbo V6, FOX Live Valve shocks, 33-inch tires, locking diffs front and rear.
The full Ranger guide, with a payment calculator
Ford F-150 full-size pickup

Ford F-150

Full-Size Pickup
Starting MSRP $37,290*up to 25 mpg (hybrid)3-6 seats325-720 hpTows 13,500 lbs

Ford's F-Series, which includes the F-150, has been America's best-selling truck line for 49 consecutive years, per Ford, with 828,832 F-Series trucks sold in 2025. Engines run from a 325 hp turbo V6 to the 720 hp Raptor R V8, with the PowerBoost hybrid adding onboard generator power for the job site or the campsite.

XLThe honest work truck: vinyl or cloth, 12-inch screen, every engine available, fleet-tough.
STXThe style-on-a-budget play: black grille, 20-inch alloys, sport cloth buckets over XL money.
XLTThe mid retail trim: chrome or sport appearance, power gear, remote start, tow tech options open up.
LariatWhere luxury starts: leather, heated and ventilated fronts, twin 12-inch screens, PowerBoost hybrid availability.
TremorThe off-road street build: lifted suspension, 33-inch all-terrains, locking rear diff, unique orange accents.
King RanchThe ranch-luxe one: Kingsville saddle leather, unique western trim, loaded tow and tech kit.
PlatinumThe chrome flagship: massaging seats, B&O Unleashed audio, hands-free BlueCruise availability, 22s.
RaptorThe Baja icon: 450 hp twin-turbo, FOX Live Valve shocks, 37-inch tire option. Raptor R swaps in the 720 hp supercharged V8.
The full F-150 guide, with a payment calculator
Ford Super Duty heavy duty pickup

Ford Super Duty

Heavy Duty Pickup
Starting MSRP $46,125*not EPA rated3-6 seats405-500 hpTows up to 40,000 lbs

F-250 and F-350 in one family: gas V8s or the 500 hp High Output Power Stroke diesel with 1,200 lb-ft of torque and up to 40,000 lbs of gooseneck towing. If it has axles, a Super Duty will move it.

XLThe fleet backbone: vinyl floors, 8-inch screen, every engine and axle combo available.
STXXL bones with street looks: alloys, body-color bumpers, sport cloth.
XLTThe working family pick: power equipment, upgraded cloth, tow tech and camera options.
LariatLeather, twin screens, heated and ventilated fronts, Pro Trailer Hitch Assist availability.
King RanchSaddle leather and western trim over the full heavy-tow hardware.
PlatinumThe luxury hauler: massaging seats, premium audio, adaptive steering, chrome everything.
LimitedThe flagship: unique two-tone leather, ash wood trim, every tech and tow option standard.
The full Super Duty guide, with a payment calculator

Crossovers & SUVs.

Ford Bronco Sport subcompact adventure suv

Ford Bronco Sport

Subcompact Adventure SUV
Starting MSRP $31,845*up to 28 mpg5 seats180-250 hp

The baby Bronco with real trail manners: standard 4WD on every trim, terrain modes, and a washable cargo area for desert dust.

Big BendThe entry: standard 4WD, terrain modes, 13.2-inch screen, roof rails.
HeritageRetro two-tone style: white roof and grille, throwback interior colors.
Outer BanksThe comfort pick: leather-trimmed heated seats, 18s, wireless charging, upgraded lighting.
BadlandsThe trail spec: 250 hp turbo, twin-clutch rear diff, upgraded suspension, front camera, all-terrains.
The full Bronco Sport guide, with a payment calculator
Ford Bronco off-road suv

Ford Bronco

Off-Road SUV
Starting MSRP $41,295*up to 20 mpg4-5 seats300-418 hpTows 3,500 lbs

The Wrangler fighter with removable doors and roof, available 35-inch tires from the factory, and a Raptor version with 418 hp. Built for desert washes and rocky trails.

Big BendThe starting point: standard 4x4, removable top and doors, terrain modes.
Black DiamondThe work-trail spec: steel bumpers, rock rails, marine-grade vinyl, seven G.O.A.T. modes.
Outer BanksThe street-styled one: body-color flares, 18s, heated seats, upgraded interior.
HeritageRetro white roof and grille with Oxford White steelie-look wheels.
BadlandsThe serious trail rig: front stabilizer bar disconnect, locking diffs, Bilstein-based HOSS suspension.
Stroppe EditionThe Baja heritage build: Sasquatch 37 package hardware, unique livery, off-road lights.
RaptorThe desert flagship: 418 hp, FOX internal-bypass shocks, 37-inch tires, 9.8 inches more track.
The full Bronco guide, with a payment calculator
Ford Escape compact suv

Ford Escape

Compact SUV
up to 39 mpg (hybrid)5 seats180-250 hp

2026 is the Escape's final year, which makes it a deal hunter's target: a proven compact SUV with an available 39 mpg hybrid, and dealers motivated to move the last of them.

ActiveThe entry: 8-inch screen, Co-Pilot360 safety, hybrid availability.
ST-LineSport styling: black grille and accents, flat-bottom wheel, 18s.
ST-Line SelectAdds heated seats, power liftgate, upgraded materials over ST-Line.
ST-Line EliteThe loaded sport spec: 13.2-inch screen, B&O audio, 360 camera, adaptive cruise.
PlatinumThe comfort flagship: leather-trimmed cabin, panoramic roof availability, top tech.
The full Escape guide, with a payment calculator
Ford Explorer 3-row midsize suv

Ford Explorer

3-Row Midsize SUV
Starting MSRP $38,680*up to 24 mpg6-7 seats300-400 hpTows 5,000 lbs

America's best-selling three-row SUV in 2025 at 222,706 sold, per Ford, refreshed with a cleaner cabin, standard 13.2-inch screen, and an ST version with 400 hp.

ActiveThe base: 300 hp turbo, three rows, 13.2-inch screen, full safety suite.
ST-LineST looks without the ST bill: black mesh grille, 20s, sport seats.
PlatinumThe luxury pick: massaging leather seats, B&O audio, BlueCruise availability, 400 hp option.
STThe performance flagship: 400 hp twin-turbo V6, sport-tuned suspension, 21s, red-stitched cabin.
The full Explorer guide, with a payment calculator
Ford Expedition full-size 3-row suv

Ford Expedition

Full-Size 3-Row SUV
Starting MSRP $63,920*up to 19 mpg8 seats400-440 hpTows 9,600 lbs

Fully redesigned with a split-opening tailgate, available 24-inch panoramic display, and up to 9,600 lbs of towing. The Tahoe's biggest problem.

ActiveThe entry: 400 hp V6, three real rows, panoramic display availability.
PlatinumThe luxury spec: premium leather, massaging fronts, BlueCruise hands-free driving availability.
TremorThe off-road one: lifted suspension, 33-inch all-terrains, rock rails, unique bumpers for approach angle.
King RanchThe ranch flagship: Kingsville leather, unique trim, loaded tow and tech kit.
The full Expedition guide, with a payment calculator
Ford Mustang Mach-E electric suv

Ford Mustang Mach-E

Electric SUV
Starting MSRP $37,795*up to ~320 mi range5 seats264-480 hp

Ford's electric crossover with up to about 320 miles of range, Tesla Supercharger access via adapter, and an 8 year / 100,000 mile battery warranty. The GT hits 60 in the mid 3s.

SelectThe value play: standard-range battery, heated seats, 15.5-inch screen.
PremiumExtended-range battery availability, B&O audio, panoramic roof option.
GTThe quick one: 480 hp dual-motor AWD, MagneRide dampers, sub-4-second 0-60.
RallyThe gravel special: GT power, lifted rally suspension, white wheels, mud flaps and a wing.
The full Mustang Mach-E guide, with a payment calculator

Cars.

Ford Mustang sports coupe

Ford Mustang

Sports Coupe
Starting MSRP $32,995*up to 26 mpg4 seats315-500 hp

The last American muscle car standing now that Camaro and Challenger are gone: turbo four or 5.0 V8, coupe or convertible, manual still on the menu.

EcoBoostThe entry: 315 hp turbo four, twin digital screens, surprisingly quick and efficient.
EcoBoost PremiumAdds leather-trimmed heated and ventilated seats, B&O audio, upgraded cabin.
GTThe real thing: 480 hp 5.0 V8, 6-speed manual available, active exhaust option.
GT PremiumV8 plus comfort: leather, premium audio, convertible availability.
Dark HorseThe track flagship: 500 hp, Tremec manual, Brembos, unique chassis tune and styling.
The full Mustang guide, with a payment calculator

Coming soon.*

Ford Fathom

2027

Ford's $28,350 midsize electric pickup, the first vehicle on its new Universal EV platform. More passenger room than a RAV4, a Tesla-style NACS charge port, and power-your-tools V2L capability.

Questions.

What is the difference between F-150 XL, STX, XLT, and Lariat?

XL is the work truck with vinyl and steel wheels. STX adds sporty looks (black grille, 20-inch alloys) for little money. XLT is the mid retail trim with power equipment and tow tech. Lariat is where leather, twin 12-inch screens, and the hybrid option come in. Above that, King Ranch and Platinum are luxury themes, Tremor is the off-road build, and Raptor is the desert flagship.

What is the cheapest new Ford?

The Maverick pickup, typically starting around $30K with a standard hybrid. Plus each dealership's own documentary fee (not a government fee), taxes, and government fees. When a participating dealership lists one on The Model Black, the listing shows your estimated monthly payment with local taxes and fees included.

How much can an F-150 and Super Duty tow?

A properly equipped F-150 tows up to 13,500 lbs, which covers most travel trailers and boats. Super Duty F-250 and F-350 models tow up to roughly 30,000 lbs conventionally and up to 40,000 lbs with a gooseneck on the F-350 High Output diesel.

Is the F-150 Lightning still available?

Ford ended F-150 Lightning production in late 2025, per Ford. If you want an electric truck today, look at the Chevrolet Silverado EV or GMC Sierra EV; if you want F-150 capability with great fuel economy, the PowerBoost hybrid is the option.

Is the Ford Escape being discontinued?

Yes: 2026 is the Escape's final model year, and Ford has built its last ones. They are still sold new at dealers; where a participating dealership lists one, The Model Black shows its estimated monthly payment.

Sources.

Rankings and figures on this page come from the publishers below. Everything else is a specification, not a recommendation.