The Model Black is a private new-car buying platform run by The Broker Black LLC, an Arizona company founded by a former Mercedes-Benz sales manager with fifteen years in dealerships. Licensed franchise dealerships publish their new cars and their prices on it, and every shopper gets the same dealership price.
An account is complimentary; memberships are one-time payments that never renew. Dealerships pay The Model Black subscription and advertising fees for platform access, listings, and placements, never a commission on your car. The Model Black is not a dealer or a broker: the dealership sells or leases you the car directly.
| Question | Answer |
|---|---|
| Who runs it? | The Broker Black LLC, an Arizona company, founded by a former Mercedes-Benz sales manager, Internet and BDC director, and top-selling sales consultant |
| Who sells the car? | A licensed participating franchise dealership, directly to you |
| What does it cost a shopper? | An account is complimentary. Memberships are optional one-time payments that never renew; see membership for current prices |
| How does it make money? | Dealerships pay subscription and advertising fees for platform access, listings, and placements; memberships are paid by the shoppers who choose one |
| Is my information shared? | No dealership sees your name or contact details until you ask it a question or send it a deal |
| Does it pull my credit? | No. Payments are estimates for the credit range you choose; the lender pulls credit only when you apply |
| Where does it work? | It launched in Arizona in 2026 with participating franchise dealerships there; any shopper can browse, and shipping depends on the selling dealership |
Yes. It is operated by The Broker Black LLC, an Arizona limited liability company, and the cars on it are sold by licensed franchise dealerships directly to the shopper.
Creating an account is complimentary and opens a dealership's full pricing on three cars every 30 days. A membership is an optional one-time payment that opens pricing on every new car.
No. Dealerships pay subscription and advertising fees for platform access, listings, and placements, not a commission or a per-lead fee on your car.
Yes. The company was named The Broker Black until October 2026, and its site moved from thebrokerblack.com to themodelblack.com.
No. It is not a licensed motor vehicle dealer or broker and does not act as a broker in any way. Participating dealerships sell and lease every vehicle.